Think with Google

 

OBJECTIVE:

Make Think With Google an essential part of Canadian agencies’ planning process.  

METHODOLOGY:

Strategist interviews, competitor scan, publications, platform user testing

AUDIENCE:

Stats specialists with a plan and Information grazing culture junkies.

THINKING:

Think with Google isn't reaching audience at opportune times and not living up to it's potential 

IDEA:

Organize and deliver the world’s information in an accessible and useful form for all strategists.

HOW IT COMES TO LIFE:
  • Customized newsletter content based on pre-selected keywords

  • Google series Lunch and Learns

  • Location specific content sent while user is doing onsite research

  • G-suite integrations for strategists e.g. google doc trend identifier 

  • Partner with big 6 holding companies to create customized tool

MEASUREMENT FRAMEWORK:
  • Win the moments during the planning process

  • Increase awareness of Think with Google within Canadian agencies

  • Drive more agency engagement with our content and tools

  • Increase of newsletter subscriptions across top 6 Holding companies

Miami Ad School Planning and Strategy bootcamp team project