Think with Google
OBJECTIVE:
Make Think With Google an essential part of Canadian agencies’ planning process.
METHODOLOGY:
Strategist interviews, competitor scan, publications, platform user testing
AUDIENCE:
Stats specialists with a plan and Information grazing culture junkies.
THINKING:
Think with Google isn't reaching audience at opportune times and not living up to it's potential
IDEA:
Organize and deliver the world’s information in an accessible and useful form for all strategists.
HOW IT COMES TO LIFE:
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Customized newsletter content based on pre-selected keywords
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Google series Lunch and Learns
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Location specific content sent while user is doing onsite research
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G-suite integrations for strategists e.g. google doc trend identifier
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Partner with big 6 holding companies to create customized tool
MEASUREMENT FRAMEWORK:
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Win the moments during the planning process
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Increase awareness of Think with Google within Canadian agencies
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Drive more agency engagement with our content and tools
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Increase of newsletter subscriptions across top 6 Holding companies
Miami Ad School Planning and Strategy bootcamp team project
