Create services and offerings that increases acquisition and retention rates and delivers a happier brand experience.
Competitor scan, interviews, user experience, social listening, ethnography, Google survey, reports.
Data munchers on a budget
The data squeeze. Data use is increasing (12.9% increase 2015-2016) because apps are needed for almost everything, phones are personal theatres and ads are forced on people. Subscribers feel like they're getting screwed because wireless plans aren't keeping pace.
The OneUp plan. On this plan, your data cap increases by 1% every month. So if it was 2 GB this month, next month it will be 2.02 GB, and 2.04 GB the month after that.
HOW IT COMES TO LIFE:
Happy hub pop-ups bringing little bits of happiness to people once a month for 24hr IRL and online
Additional 1% increase for the first month for every subscription during the 24hr period
Subscribers, net promoter score, conversion
Miami Ad School Planning and Strategy bootcamp + Design + Social Strategy bootcamp team project