Koodo
OBJECTIVE:
Create services and offerings that increases acquisition and retention rates and delivers a happier brand experience.
METHODOLOGY:
Competitor scan, interviews, user experience, social listening, ethnography, Google survey, reports.
AUDIENCE:
Data munchers on a budget
THINKING:
The data squeeze. Data use is increasing (12.9% increase 2015-2016) because apps are needed for almost everything, phones are personal theatres and ads are forced on people. Subscribers feel like they're getting screwed because wireless plans aren't keeping pace.
IDEA:
The OneUp plan. On this plan, your data cap increases by 1% every month. So if it was 2 GB this month, next month it will be 2.02 GB, and 2.04 GB the month after that.
HOW IT COMES TO LIFE:
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Happy hub pop-ups bringing little bits of happiness to people once a month for 24hr IRL and online
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Additional 1% increase for the first month for every subscription during the 24hr period
MEASUREMENT FRAMEWORK:
Subscribers, net promoter score, conversion
Miami Ad School Planning and Strategy bootcamp + Design + Social Strategy bootcamp team project
