Koodo

 

OBJECTIVE:

Create services and offerings that increases acquisition and retention rates and delivers a happier brand experience. 

METHODOLOGY:

Competitor scan, interviews, user experience, social listening, ethnography, Google survey, reports.

AUDIENCE:

Data munchers on a budget

THINKING:

The data squeeze. Data use is increasing (12.9% increase 2015-2016) because apps are needed for almost everything, phones are personal theatres and ads are forced on people. Subscribers feel like they're getting screwed because wireless plans aren't keeping pace. 

IDEA:

The OneUp plan. On this plan, your data cap increases by 1% every month. So if it was 2 GB this month, next month it will be 2.02 GB, and 2.04 GB the month after that.

HOW IT COMES TO LIFE:
  • Happy hub pop-ups bringing little bits of happiness to people once a month for 24hr IRL and online

  • Additional 1% increase for the first month for every subscription during the 24hr period

MEASUREMENT FRAMEWORK:

Subscribers, net promoter score, conversion

 

Miami Ad School Planning and Strategy bootcamp  + Design + Social Strategy bootcamp team project