Increase brand presence and grow market share by 0.5%.
Interviews, reports, journals, Stats Canada, documentaries
Cultureblazing, experience seekers. Trendsetters and experience seekers who surround themselves with friends with good recommendations. They're coming into sophistication because they’re moving up in their careers or aspiring to.
Rum isn’t on the minds of the Cultureblazing Experience-seekers unless it’s memories of the young and dumb days where you partied the night away into a morning of hangovers and regrets.
Access to full sensory, un-googlable, cultural experiences is social currency for the Cultureblazing Experience-seekers. Appleton can up the ante by giving them exclusive access to the real Jamaica – diverse survivors who created rootsy and sacred music, food and dark rum that moves the body and soul.
HOW IT COMES TO LIFE:
Partner with restaurants and influencer/bartenders to provide the real Jamaican food and drink experience
Event sponsorship, activations, pop-ups, food trucks
Home entertainment and music lists
Sales and net promoter scale
Miami Ad School Planning and Strategy bootcamp team project