Canadian Red Cross

Project 1

Project 2

OBJECTIVE:

Generate cost effective leads which have a propensity to convert to monthly giving. 

METHODOLOGY:

Competitor scan, ethnography, reports, interviews, donor data, stats Canada

AUDIENCE:

Facilitators of help and core believers 

THINKING:

Most people don't realize how ill prepared they are for emergencies until something happens to someone they know.

IDEA:

Text Red Cross for a First Aid pocket guide you can take anywhere so you’re always prepared to help people you care about. 

HOW IT COMES TO LIFE:
  • Transit ads

  • Red Cross First Aid pocket guide

  • Call from Red Cross providing more information on First Aid and how donors can support life saving programs

RESULTS:

Exceeded projected leads and brought in a new audience

CONTRIBUTION:

Creative strategy

Art direction

Produced work

OBJECTIVE:

Tell the story of the Canadian Red Cross 

METHODOLOGY:

Competitor scan, ethnography, interviews, donor data, web analysis, user experience, stats Canada

AUDIENCE:

People wanting to invest in organizations who have helped shape Canada and Canadians 
 

THINKING:

Most people don't know exactly what the Canadian Red Cross does or how it has helped shape our country and people.

IDEA:

Uncover the stories behind our remarkable artifacts  and present them in an engaging way that connects the many dots of the 120 years of Canadian Red Cross history.  

HOW IT COMES TO LIFE:

Online interactive timeline

CONTRIBUTION:

Creative strategy

Art direction

Produced work